McLaren Automotive, the British sportscar and supercar maker, reveals its ambitious plan to make all of its sports cars hybrids by 2025, a $1.59 billion ambitious project the British automaker has called.
The British sportscar and supercar maker released Track25 – a long-term, wide-ranging business plan and an evolution of the Track22 which the brand launched at the Geneva Motor Show two years ago.
The goals set by McLaren are to expand in existing markets as well as to evaluate several major new markets including Russia, India, and Central/Eastern Europe.
As stated by the company, Track25 makes a start of a roadmap for future vehicles and aims to trace the product sales and activity in the period from 2018 to 2025. That business plan will assure the brand’s position as a major global player in the sportscar and supercar production industry.
Currently McLaren is operating at 31 markets around the world through a retailer network of 86 outlets. According to the company, the rising demand means the aim will be to reach 100 retailers within the life of the Track25 plan.
The titan in the sportscar production industry announced that Track25 includes an investment in 18 new models or derivatives will help lift production by almost 75 percent and a commitment that its sports car and supercar range will be hybrid within seven years.
They also promised to launch a new Ultimate Series car as a successor to the McLaren P1TM and to evaluate “augmentation” technology to introduce step-change in driving experience.
The company will keep its focus on the on-track and on-road experience but will also introduce technologies designed to improve the owning experience. The improvement will include enhanced cyber protection, improved vehicle tracking, and over-the-air (OTA)software updates, which will allow McLaren customers to benefit from new features without the need for inconvenient downtime at retailers.
“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars. True to McLaren’s spirit, however, our ambitions, continue to grow and our £1.2bn Track25 business plan which covers 18 new models, including a new McLaren P1TM,, is clear proof of that. We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fibre tubs as part of a new £50m British-based production centre, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience,” said Mike Flewitt, Chief Executive Officer of McLaren Automotive.