Boost Your ROI: How to Drive Buyer Traffic To Your eCommerce Store – Walmart vs Amazon


Shopping online has never been easier or more convenient than it is today. With the widespread availability of online platforms and apps, consumers can now shop from the comfort of their own home without ever having to leave their home or office.

The only downside to this convenience is that there isn’t always a guarantee that the person customers are sending money to will give them what they have ordered. However, this is where Walmart and Amazon come in handy.

These two giants offer a range of services that ensure customer satisfaction, including a refund policy and customer service that goes above and beyond to make sure your store clients get what they want.

Selling on Walmart vs Amazon : Pros & Cons

Retail giants Walmart and Amazon are coming head to head as Amazon expands faster than ever. Walmart generates $559 billion in annual revenue, but Amazon only generates $386 billion.

With Walmart and Amazon, you have access to a wealth of information on the popularity of products on their respective sites. For example, if you wanted to promote a new product on Amazon, you would be able to easily see how many people have viewed the product and if those eyes belong to potential customers.

Amazon is one of the olders platform founded in 1994. It is the go-to marketplace for customers interested in buying apparel, jewellery, toyrs, electronics, software. It offers different product lines including Amazong Echo, Amazon Appstore, Amazon Prime, Amazon Kindle, ComiXology and Amazon video.

Walmart was founded in 1962 and has been gaining more and more poulatiry. It generates sales thorugh the official website The company has moved to an omnichannel model, focusing mainly on online sales. Moreover, it manages the following segments – Sam’s Club, Walmart US, and International.

In order to sell on Amazon, all Amazon requires are some pertinent details such as the seller’s identity, address, business license, tax information, and so forth. After this, sellers can choose whether to sell through FBA, FBM, or both.

Amazon and Walmart are similar, but Walmart Marketplace sellers must be approved before they can list their products. Walmart emails approved sellers an “Invitation to Join” email, and only then can they create a Walmart Seller Account.

Walmart is more selective than Amazon, and it prioritizes sellers who already have experience with e-commerce & established businesses.

Walmart is quite simple for sellers to get their products listed on their online store, add product information, and add images. Once it has been approved, and the inventory has been delivered to an Amazon Fulfillment Center, you are officially selling on Amazon!

However, with Walmart, you will also get insights into when your products were purchased and where they were purchased from. This means that you can better plan advertising campaigns based on when people are most likely to purchase your goods and where they are more likely to shop for them.

The eCommerce benefits of driving traffic to your store from Amazon and Walmart include increased revenue, customer service, and satisfaction.

With Amazon and Walmart, you gain the ability to reach a wider range of people.

You can target your audience with specific demographic data on these platforms. Another benefit is that these two companies offer a refund policy and customer service that goes above and beyond to make sure you get what you want.

These two giants also maintain a strong social media presence which allows you to grow your business through marketing efforts like paid ads on Facebook or Instagram.

If you’re looking for an ecommerce boost, then Kibo Eclipse 2022 is the answer

One of the best ways to drive traffic to your store is by partnering with Walmart or Amazon. There are many benefits to these partnerships, including the ability to drive in more shoppers and increase your ROI.

But partnering with these two retailers can be difficult and complicated. Walmart and Amazon have their own rules and guidelines, which can make the process difficult for new businesses.

Amazon and Walmart both have varying product referral fees depending on the category of products.

You might also want to check the fulfillment service requirements offerd by Amazon and Walmart, before you decide which platform to join:

Amazon or Walmart: Why Not Sell On Both Platforms?

If you’re interested in starting an online store and levering the untapped eCommrce traffic source Walmart, you can learn the best practices by eCommerce expert Aidan Booth and Steve Clayton in their new training program Kibo Eclipse. They have proven methods for selling products on these marketplaces and have built in a platform that has enabled them and their students to automate most of the processes.

Discover more about the Kibo Eclipse platform and the amazing business opportunities for eCommerce entrepreneurs at

Through this program, students are taught how to multiply their marketplaces by adding the best-performing products to other platforms like, Google Shopping, Facebook Marketplace and more.

All Kibo Eclipse students will receive a fully designed eCommerce store.

As we know some of the most famous online stores include Amazon, Etsy, etc. Kibo Eclipse buyers will also have access to software and apps that will enable them to quickly list products on new popular marketplaces like Walmart, Facebook Marketplace, Tiktok, Instagram and other sites.
With the Kibo Eclipse platform, users can view their sales and stats from one dashboard and manage all of their orders and customers.

Join a free workshop to learn more about the Busines smodel and the Kibo Eclipse platform at