Are you planning on launching a business or new product into a relatively unknown market? Have you considered the strategies you need in place to ensure your success? Have you ever heard of a Go-To-Market strategy? If you want to know how it can benefit you and the advantages it can offer your new product, service, or company, read on to find out more!
A new report has been launched by a technology commercialization consultant dedicated to helping his clients understand and find solutions to the barriers between business, technology, and law in the digital world. Dr Steven A Wright explains his new report focuses on Go-To-Market (GTM) strategies that can help you get your product in front of the right people.
You can read the report in full at https://www.drstevenawright.com/go-to-market-strategy
The newly launched report explains a GTM strategy is a business tool and critical component of any business plan that details how your company will deliver its unique proposition to your audience and customers. Your managers, product marketing specialists, and decision-makers can use GTM strategies to coordinate their efforts and ensure a smooth launch of your new product.
Whether your company is entering a new product or geographical market, or if your campaign is focused on the relaunch of an existing brand or company, using a GTM strategy can help you says the report. It highlights the difference between a GTM strategy and a regular marketing strategy, which is intended to provide you with a long-term set of rules, principles, and goals including the five p’s of the marketing mix.
Your GTM strategy on the other hand, can be viewed as a relatively short-term strategy where the end goal is to map out and launch one specific product. When you implement this approach, you can customize it to include as many variables as necessary, but a good GTM strategy sets the plan for targeting the right pain point with the right sales and marketing processes, so your business can grow at an optimum pace, says the report.
If you are launching a new business, an incorrect or suboptimal GTM strategy can cost you years as it can cause you to go in the wrong direction with product development and marketing. The report says having a GTM strategy can help keep a realistic and practical perspective that lets your managers identify and pay attention to the less exciting aspects that are fundamental to your business’s success.
A spokesperson said: “Commercializing technology research requires a GTM strategy when planning for commercial success. If you would like assistance in developing your GTM strategy you can contact Dr Steven A Wright directly via the website link provided.”
You can read the report in full via the link provided above! Alternatively, you can find more information about the consulting services at https://www.drstevenawright.com.
