Twitter has teamed up with Cheddar to focus on business news. The partnership is an attempt by Twitter to push the company’s live-streaming content with a focus on business news. Cheddar is a business news startup that focuses on video news. The company covers products, services and technologies.
Cheddar will offer its show, called “Opening Bell,” from 9 am to 10:30 am EST live on Twitter. The company will also host a show called “Closing Bell,” which will also be on Twitter between 3pm and 4pm EST to discuss what’s happening before the markets close for the day.
Twitter will be the exclusive rights owner to stream the company’s content on Closing Bell. The content will be streamed for free to users.
Twitter has positioned itself to be the go-to portal for real-time news and updates. The move to video has helped the company further solidify its place in the social media world beyond the 140 character tweets that made the company stand out among the competition.
The company’s user base has started to stall, causing Twitter to innovate and offer new products to lure in new subscribers.
Founder and CEO of Cheddar, Jon Steinberg, stated “Twitter is live.”
Closing Bell will remain exclusive to Twitter while the company’s Opening Bell is live from the New York Stock Exchange. The company’s broadcasts include market and business news coverage, interviews with company CEOs and founders, and the latest breaking news to hit the market.
Twitter has identified finance news as a major driver on the company’s platform. The company already offers daily streams from Bloomberg news on the platform.
Cheddar aims to provide breaking news to millennials. The company’s unique position among younger viewers is a major reason why it has been lured to Twitter. Cheddar is traditionally a subscription service with a fee of $6.99 per month.